Update: Anne was the only female in the finals of the competition on 12/15 and her company came in fifth place. Congratulations, Anne and Embi Cred!

LOLA Brazil Leader, Anne Dias, recently shared with us how her own liberty- based company was featured on a reality tv show.  LOLA supports and encourages members to spread the ideas of individual liberty in their personal and professional life’s.… and we wanted to share the good news with you!

Anne Dias, leader of LOLA’s chapter in Paraná, Brazil, co-founded her own startup alongside João Marchesini: Embi Cred, a credit marketplace made for entrepreneurs. Through a platform, the customer fills out a form and is able to find out immediately which financial institutions have a credit proposal available to them.

Anne’s company is founded on liberty principals such as individualism and the belief that every individual is completely able to change his own reality by leveraging credit and money as a tool to help develop entrepreneurship.

Embi Cred is an incredible company that is all about empowering the individual so that they can succeed. And it seems this concept has resonated with many. Of course it was founded by a Lady of Liberty!

The project was selected to participate in a reality show called “Rocket Startup” which is a show on `rede Globo`, the largest Brazilian television station. Anne is competing with her partner João and together they will go to the finals (on the 16th and 17th of December), which will be broadcast live.

Find out more on Anne’s social network @annediass and on her startup’s Instagram account @embicred.

We’re rooting for you, Anne!