In this insightful presentation, Holly Jean Soto, Director of Operations for the Ladies of Liberty Alliance (LOLA), shares her personal journey into libertarian ideas and the work LOLA is doing to bring more women into the liberty movement. She reflects on her initial exposure to libertarianism in college, her dedication to economic principles at George Mason University, and her decade-long experience in the liberty movement.
Holly emphasizes the importance of supporting and empowering women within the movement, noting that many face unique challenges, including isolation, being overlooked by peers, and occasionally encountering discrimination. She explains that LOLA is committed to addressing these issues by creating a supportive, all-women space where libertarian women can thrive and grow. This space is essential for retaining women already in the movement and attracting new ones.
The presentation also examines why socialist ideas appeal to many women today, often due to their emotional resonance and normative economic appeal. Holly highlights the need for libertarian messaging that combines empathy with positive economic analysis, helping women understand the value of liberty-oriented ideas for achieving meaningful societal outcomes.
Watch the full video below to explore how LOLA is reshaping the liberty movement and how we can work together to inspire more women to join this cause.